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Agentic marketing compared

Agentic marketing starts on the alert

When an alert fires at one of your prospects, our agentic workflows launch a campaign to its decision-makers by themselves. A newsletter or sequence waits for its next date in the calendar.

Talk to usFollow one alert

One alert, start to finish

What happens when one alert fires

Follow one alert at one prospect, from the moment it arrives to your team’s call.

01

Emma posts on LinkedIn

Emma Clarke, Operations Director at Harlow & Finch, asks her network to recommend a provider in your sector. Harlow & Finch is one of the prospects we monitor for you, so her post reaches us as an alert.

Tuesday 09:12 · LinkedIn
ECEmma ClarkeOperations Director at Harlow & Finch
Can anyone recommend a provider they’d actually stand behind? Ours isn’t working out.
Alert triggered · 09:12
  • Emma Clarke · monitored contact at Harlow & Finch
  • Campaign started
02

An email to each decision-maker

Fourteen minutes later, Emma, her managing director and her finance director each get an email about her question. Each one is written for their role and sent from your own mailbox.

From: your own mailbox
SubjectA guide to changing provider, for Harlow & FinchEmma, if you are comparing providers, this guide sets out the questions to ask before you switch.
  • ECEmma ClarkeOperations DirectorSent 09:26
  • DPDaniel PriceManaging DirectorSent 09:26
  • AKAisha KhanFinance DirectorSent 09:26
03

A guide on what she asked

Each email comes with a guide on changing provider, the subject of Emma’s post. A follow-up goes to each of them on day 5.

GuideA guide to changing providerPrepared for Harlow & Finch
Follow-up booked for day 5
04

Your LinkedIn ads at Harlow & Finch

Your ads appear on LinkedIn to the contacts loaded at Harlow & Finch, so your name is in front of them while they decide.

Your companySponsored
Changing provider? The questions to ask firstRead the guide
Shown to the contacts loaded at Harlow & Finch
05

A sales alert for your team

Your sales lead gets an alert with a call brief: who Emma is, what she asked and how to open the call. The campaign is logged in your CRM.

Sales alert · 09:26Emma Clarke at Harlow & Finch asked for a recommendation
Who
Operations Director, posted at 09:12
Asked
Who to use in place of her current provider
Open with
The guide she has just been sent
Logged in your CRM
06

Your team calls and replies

Your sales lead calls Emma with the brief and replies to her post in their own words.

Your team
Call Emma ClarkeWith the brief from the sales alert
Reply to Emma’s postWritten and sent by your sales lead

Speed

Our campaign reaches Emma 14 minutes after her post

A newsletter or email sequence reaches her on its next scheduled date, six weeks later, when she has already chosen.

LinkedIn alert · Post asking for a recommendation · Tuesday 09:12Emma Clarke asked her network for a recommendationOperations Director, Harlow & FinchCan anyone recommend a provider they’d actually stand behind? Ours isn’t working out.
Reformat AgencyCampaign on the alert
09:26 · 14 minutes laterCampaign live for Harlow & FinchAn email and a guide for Emma, her managing director and her finance director, and a LinkedIn ad to their team. Your sales lead gets a call brief to reply to her post.
A standard campaignNewsletter or email sequence
Next scheduled send · 6 weeks later“Our autumn newsletter”The same email the whole list gets. By now Emma has chosen someone else.
14 minReformat Agencyvs6 weeksA standard campaign

Live while Emma is still reading replies to her post.

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The campaigns we would run for your prospects

Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.

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