Recruitment campaigns within 30 minutes of a direct job advert

Your agency's first email to the hiring manager carries a salary benchmark for the role their company has just advertised.

The problem

A job advert reaches every agency at once

A direct job advert tells every agency in the specialism that an employer needs help, at the same moment. By the time most agencies pick up the phone, several others have already called. The instruction, and the fee, tend to go to the agency that reached the hiring manager first with something useful about the role.

Reformat Agency monitors the careers pages and job boards of up to 100 employers you name, 24/7, and picks out the adverts each employer posted itself. An agentic workflow, steps that run by themselves when an alert comes in, launches the campaign within 30 minutes of the advert.

702,000

UK vacancies in June to August 2026, down 1.1% on the previous quarter and well below the 2022 peak

ONS, Vacancies and jobs in the UK, September 2026 · 2026 ↗

Alerts

The alerts we monitor for in this industry

A job advert posted by the employer itself is the strongest alert for a recruiter, and a role open for 30 days or re-posted adds weight to it.

Job advert in your specialism

A role posted by the employer itself, with adverts from other agencies left out. A role still open after 30 days, or re-posted, is marked hard to fill.

Past contact moves

A hiring manager you placed or worked with joins a new company, picked up from LinkedIn.

Growth or a move

A new site, office or market, or funding news, which a hiring wave usually follows.

New decision-maker

A new HR or talent lead, or a new hiring manager in your specialism.

Post about a problem

A LinkedIn post about struggling to hire, a team expansion or a hiring announcement.

Who we market for

Businesses we work with

  • 1Recruitment agencies filling permanent, contract or temporary roles
  • 2Search firms
  • 3Agencies specialising in finance, engineering, sales, office support or IT

Decision-makers

The decision-makers each campaign reaches

  • 1Hiring manager for your specialism, such as the FD, engineering manager or sales director
  • 2HR or talent lead
  • 3MD or owner

Last page of every guide

Open roles in your specialism

  • The prospect's open roles in your specialism, from its careers page and job boards
  • How long each role has been open, and whether it has been re-posted
  • Locations and contract types
  • Facts only, such as Open for 34 days or Re-posted once, with no judgement about the prospect's hiring

Built from public records only.

Guide topics

Examples of the guide in each campaign

  • Salary and rate benchmarks for the role being advertised
  • Why roles stay open: a hard-to-fill hire checklist
  • Permanent, contract or interim: costs compared
  • Hiring a team for a new site

Questions

Common questions in this industry

Ask us another question
We already check the job boards.

Each alert launches a campaign within 30 minutes: an email to the hiring manager and HR lead, a salary guide for that role, and a call brief for your consultant.

Clients hate being spammed by agencies.

Each employer receives at most one campaign every 30 days. It is written about their own role and includes a salary benchmark for it.

We need exclusivity on our prospects.

Two recruitment clients can't market to the same prospect in the same area at the same time. The first client to add a prospect keeps it while it stays on their list.

Talk to us

The campaigns we would run for your prospects

Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.

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