How it works

You choose the prospects and we act on each alert

You name the prospects you want to win. Our agentic workflows watch them around the clock and launch a campaign by themselves when an alert fires.

24/7

Process

What runs for each prospect, every day

Once your prospects are loaded, this runs every day, whether a prospect has been quiet for months or had an alert this morning.

1

You name the prospects

Up to 100 prospects you want to win, with up to 10 contacts loaded at each.

2

We monitor, 24/7

Monitoring runs through weekends and bank holidays, for the alerts in your industry.

3

We launch a campaign within 30 minutes

Each alert starts a campaign for that prospect. Emails go out in the prospect’s business hours, and your sales team gets an alert straight away.

4

You see the results

Every campaign, reply and new contact is logged in your CRM, with a report every Monday and a review call every month.

Alerts

The alerts we monitor for

Any of these at a prospect starts a campaign. Each industry page sets out which roles, job adverts and records count in that industry.

People

A new decision-maker

LinkedIn shows a new director, department lead or finance lead at a prospect.

People

A past contact moves

Someone you’ve worked with joins a company on your list, shown by a job change on LinkedIn.

Posts and news

A LinkedIn post

A monitored contact posts about a problem you solve or asks their network for a recommendation.

Hiring and growth

A relevant job advert

A prospect advertises a role that points to a need for what you sell.

Public records

A Companies House filing

A new director, a new registered address or newly filed accounts on the UK company register.

Hiring and growth

Funding news

A prospect announces new funding, a merger or an acquisition.

Posts and news

Company news

A new site, an office move or a new service in the prospect’s news or on its website.

Public records

A contract award

A prospect wins a published public contract.

Public records

A planning application

A prospect applies for planning permission for a new or larger site.

Interest

Return visits

A prospect comes back to your pricing page or guides.

Events

Your webinar

People at a prospect attend, or miss, your own webinar or briefing.

Posts and news

A post by the company

The prospect’s own LinkedIn page announces a new client, a new hire or an expansion.

Onboarding

From set-up to your first campaign

You connect your tools once, in week 1. After that, campaigns run without waiting for you.

Week 1

Set-up

After a set-up call, we connect your mailbox, CRM and Teams and load your prospects and their contacts. We agree your tone and brand pack with you.

  • Your mailbox connected for one named sender
  • Your prospects and contacts loaded

Week 2

Live

Monitoring goes live, and campaigns start as alerts fire at your prospects.

  • Monitoring live
  • First campaigns live
  • First Monday report

From month 2

Monthly review

A call each month to go through what launched, who replied and which prospects to add or remove.

  • Campaigns and replies reviewed
  • Prospects added as you want them
  • Monthly contract

One alert

Everything one alert sends

Each alert at a prospect starts the same campaign: what goes out, who receives it and when.

Premium adds the video and the prospect page to each campaign.

  • An email to each decision-makerThe 3 named people at the prospect, plus the person behind the alertWithin 30 minutes of the alert, in their business hours
  • A guide on the subject of the alertEach of them, with their emailWith the first email
  • A follow-up emailAnyone who hasn’t repliedDay 5
  • LinkedIn adsThe contacts you’ve loaded at each prospectAll month, with ads that follow the week’s alerts
  • A sales alert with a call briefYour sales team, in Teams or by emailStraight away, at any hour
  • A record in your CRMYour team, in HubSpot or SalesforceAs each part goes out
  • A video from your MDEach decision-maker, scripted for their roleWith the first email
    Premium
  • A page for the prospectEveryone at the prospect who follows a linkUpdated with each campaign
    Premium

Talk to us

The campaigns we would run for your prospects

Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.

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