New site or a move
A new registered address at Companies House or a new premises announcement, which affects property and liability cover. Also funding or an acquisition.
Commercial insurance campaigns for new risks between renewals
Your brokerage's campaign reaches a prospect's MD and FD within 30 minutes of a new site, a new director or a new charge against its assets.
The problem
Brokers hear about new risks at renewal
Cover set at renewal can fall behind a new site, more staff, new activities or new borrowing, and leave a company underinsured without knowing it. Brokers rarely hear about those events until the renewal meeting. By then the company has often added the cover through its current broker, and your chance to advise has gone for another year.
Each of those affects property, liability or directors and officers (D&O) cover months before renewal. Reformat Agency monitors up to 100 prospects 24/7. An agentic workflow, steps that run by themselves, launches each campaign with a guide on what to tell the insurer.
74%
of small businesses surveyed may lack adequate cover and are at risk of being underinsured (6,250 owners across six markets including the UK and US)
Hiscox, Global Protection Gap Report 2025 · 2025 ↗Alerts
The alerts we monitor for in this industry
A new site or a move is the strongest alert for a broker, because new premises affect property and liability cover straight away.
New charge or activity code
A new charge against the prospect's assets at Companies House, or a new standard industrial classification (SIC) code on its confirmation statement.
Planning application
An extension, a new use or a new building at the prospect's premises, from the council planning portal, which affects property cover.
Driver or site roles advertised
Drivers for fleet cover, warehouse and site roles for liability cover, roles in a new activity, or a sharp rise in hiring.
New decision-maker
A new director, which affects D&O cover, or a new FD or operations lead.
Post about a problem
A LinkedIn post about a claim, a flood or fire, a break-in, a cyber incident, or a contract requiring proof of cover.
Who we market for
Businesses we work with
- 1Commercial insurance brokers
- 2Specialist MGAs
- 3Brokers placing property, liability, fleet, cyber, professional indemnity, and D&O cover
Decision-makers
The decision-makers each campaign reaches
- 1MD or owner
- 2FD or finance lead
- 3Operations lead, or the fleet or facilities manager
Last page of every guide
Public company records since the last renewal
- New or moved addresses
- Director appointments and resignations
- New charges
- Business activity codes
- Hiring in the last 12 months
- Each line labelled Worth telling your insurer or Nothing new found
Built from public records only.
Guide topics
Examples of the guide in each campaign
- Moving premises: what to tell your insurer
- New director: what D&O cover is and when it's needed
- Growing your team: employers' liability explained
- Cyber insurance questionnaire: what insurers ask
- Borrowing against assets: the insurance lenders will want
Questions
Common questions in this industry
Financial promotion rules make this risky.
Every email carries your FCA status line and firm reference number. Campaigns make no claims about premiums, savings or best cover, and never say a prospect is underinsured.
Clients only switch at renewal.
Events during the year are when a company most needs advice. The campaign makes your brokerage known before renewal comes round.
We can't see renewal dates.
Renewal dates aren't public, so each campaign is timed to the alert that makes cover worth reviewing.
Other industries
More industries we market for
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.