Hiring wave or first hire abroad
Several open roles at once, an advert for an HR or payroll role, or a first hire in a new country for EOR and PEO providers.
HR and payroll marketing for employers in a hiring wave
Your HR or payroll campaign reaches an employer's MD, FD and HR lead within 30 minutes of a hiring wave showing in its job adverts.
The problem
New duties are coming for small employers
In the UK, the Employment Rights Act 2025 adds new duties for small employers on top of payroll, absence and contracts. Many don't look for help until a new hire, a new country or a new finance or HR lead forces the question. Once a payroll or HR provider is set up, few employers go through the work of moving again. A provider that arrives late can wait years for the next chance.
Reformat Agency monitors up to 100 employers 24/7 for several roles at once, a first HR or payroll role, or a first hire in a new country. An agentic workflow, steps that run by themselves, launches each campaign. Its guide covers the Employment Rights Act stages or National Living Wage rises for an employer of that size.
2025
the Employment Rights Act 2025 received Royal Assent on 18 December 2025, with its measures taking effect in stages during 2026 and 2027
ICAEW, Employment Rights Act: practical implementation tips for small firms · 2026 ↗Alerts
The alerts we monitor for in this industry
A hiring wave is the strongest alert for an HR or payroll provider, because that is when an employer looks for outside help.
Growth or a move
A new site, a new country, an acquisition or funding, from the employer's news.
New decision-maker
A new HR lead, FD or MD, from LinkedIn or Companies House.
Webinar attendance
A contact at the prospect registers for or attends one of your own webinars, such as a briefing on the Employment Rights Act.
Post about a problem
A LinkedIn post about sickness absence, a tribunal claim, payroll errors, hiring abroad or a fast-growing team.
Who we market for
Businesses we work with
- 1Outsourced HR providers and HR consultancies
- 2Payroll bureaus
- 3Professional employer organisations (PEOs, US) and employer of record (EOR) services
- 4Employment law and health and safety advice services
Decision-makers
The decision-makers each campaign reaches
- 1MD or owner
- 2FD or finance lead
- 3HR lead or office manager
Last page of every guide
Hiring and employment law dates
- The prospect's open roles and locations, from its careers page and job boards
- Countries it is hiring in
- The next employment law dates that apply to an employer of its kind
- Facts and dates only, labelled Coming up
Built from public records only.
Guide topics
Examples of the guide in each campaign
- Employment Rights Act: what it means for an employer your size, and when
- Hiring your first employee in another country: EOR or entity
- In-house HR or payroll, or outsourced: the full cost
- Growing past 50 staff: the people processes you'll need
- The first 90 days for a new HR lead
Questions
Common questions in this industry
Employment law content is everywhere.
Each campaign is about a specific alert at that employer, launched within 30 minutes, with a guide that applies the law to its size and sector.
Our advice is regulated or carries liability.
Guides give general information and carry your firm's standard wording on advice.
Small employers ignore cold email.
Campaigns go to the MD, FD and HR lead about something that has just happened at their company. Each campaign has one question to reply to, a guide, LinkedIn ads and a call brief for your team.
Other industries
More industries we market for
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.