Manager roles advertised
Several manager or team leader roles at once, a hiring wave in one function, or an advert for an L&D role.
Training providers: reach companies hiring several new managers
A company advertising several manager roles at once often needs management training, and your campaign reaches its HR or learning and development (L&D) lead and MD within 30 minutes.
The problem
Training budgets are smaller and contested
UK employers spent less on training in 2024 than in 2022, so each budget decision is contested. Once a company commits the year's training budget to one provider, there is little left for anyone else until the next budget round.
Reformat Agency monitors up to 100 prospects 24/7. An agentic workflow, steps that run by themselves, also launches a campaign for a new L&D lead or a contact attending one of your webinars.
£53.0 billion
spent by UK employers on training in 2024, down from £59.0 billion in 2022 (in 2024 prices)
Department for Education, Employer Skills Survey 2024 · 2024 ↗£1,700
training spend per employee in 2024, down from £1,960 in 2022
Department for Education, Employer Skills Survey 2024 · 2024 ↗Alerts
The alerts we monitor for in this industry
Several manager roles advertised at once is the strongest alert for a training provider, because new managers need management training.
New decision-maker
A new HR or L&D lead, sales director or operations director, from LinkedIn.
Growth or a move
A new site, an acquisition or fast headcount growth, from the company's news.
Public contract award
A public contract awarded to the prospect, which often needs a team hired and trained to deliver it.
Webinar attendance
A contact at the prospect registers for or attends one of your own webinars.
Post about a problem
A LinkedIn post about staff retention, first-time managers, onboarding, sales performance or scaling the team.
Who we market for
Businesses we work with
- 1Leadership and management training providers
- 2Sales training providers
- 3Compliance and health and safety training providers
- 4Technical and IT skills trainers
- 5Apprenticeship providers
Decision-makers
The decision-makers each campaign reaches
- 1HR or L&D lead
- 2MD or owner
- 3The functional head the training serves, such as a sales or operations director
Last page of every guide
Open roles and new leaders
- Open roles by level and function
- New leaders appointed in the last 12 months
- New sites
- Facts only, such as 6 open roles, 2 at manager level
Built from public records only.
Guide topics
Examples of the guide in each campaign
- First-time managers: the first 90 days
- Onboarding a fast-growing team
- Compliance training calendar for your sector
- The cost of staff turnover, and how training affects it
- Apprenticeships: how the funding works for an employer your size
Questions
Common questions in this industry
Training budgets are set once a year.
Budgets are set yearly and spent when the need appears. New managers, new sites and new contracts are when a company commits.
Our buyers get endless course emails.
Each campaign is about a specific alert at the prospect, with a guide that applies to it. It does not list courses.
Other industries
More industries we market for
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.