New decision-maker
A new director, MD or FD filed at Companies House, or a new IT lead at the prospect on LinkedIn.
Reach a prospect's new Head of IT before other MSPs
A prospect's new Head of IT, FD or MD hears from your MSP within 30 minutes of the appointment alert.
The problem
New IT leaders arrive without warning
A company rarely announces that it has started to look at other IT providers. When it signs a multi-year managed services contract with another MSP, that account is closed to you until the next renewal.
Reformat Agency monitors up to 100 prospects you want to win, 24/7, on LinkedIn, Companies House and their careers pages. An agentic workflow, steps that run by themselves, launches the campaign when one of them appoints a leader or advertises an IT role.
71%
of MSPs name winning new customers as one of their biggest business challenges
Kaseya, State of the MSP Report 2026 (1,061 MSPs) · 2026 ↗Alerts
The alerts we monitor for in this industry
A new Head of IT, FD or MD is the strongest alert for an MSP, because a new leader often reviews the IT provider in their first months.
IT job advert
An IT role advertised on the prospect's careers page or on a job board.
Cyber Essentials announcement
A Cyber Essentials or ISO 27001 announcement on the prospect's news pages or website.
Office move or new site
A new registered address at Companies House, or a move or new site announced in the prospect's news.
Past contact moves
Someone you have worked with joins a new company as a decision-maker, picked up from LinkedIn.
Post about a problem
A LinkedIn post by a named contact about downtime, phishing, a slow system or another IT problem.
Who we market for
Businesses we work with
- 1Managed service providers (MSPs) with 1 to 200 staff
- 2MSPs selling in the UK, the US, Canada and Asia-Pacific
- 3MSPs with someone to take sales calls and a named list of up to 100 prospects
Decision-makers
The decision-makers each campaign reaches
- 1Head of IT or IT lead
- 2FD or finance lead
- 3MD or owner
Last page of every guide
Public email and website records
- SPF, DMARC and DKIM email records
- Mail provider
- SSL certificate and its expiry date
- HTTPS and HSTS
- Each result labelled In place, Worth checking or Worth fixing, with one line on what it means and one on what fixes it
- The date and time each record was read
Built from public records only.
Guide topics
Examples of the guide in each campaign
- What a new Head of IT should check in the first 90 days
- Phishing: how to brief staff on the current wave
- Cyber Essentials: what it covers and how to prepare
- Hiring an IT person or using a managed service: the costs
- Moving office: the IT checklist
Questions
Common questions in this industry
Our prospects are tied into multi-year contracts.
A new Head of IT often reviews the provider before the contract ends. The campaign reaches them in their first weeks, so your MSP is known when that review starts.
It won't sound like us.
Each campaign is written in your MSP's voice and is about an alert at that prospect.
We'll be spamming prospects.
Each prospect receives at most one campaign every 30 days, and each campaign is about an alert at that prospect.
We're locked in.
The contract is monthly.
Other industries
More industries we market for
- 01B2B SaaS
- 02Business telecoms
- 03Commercial finance
- 04Commercial insurance brokers
- 05Commercial property and fit-out
- 06Commercial trades
- 07Corporate training
- 08Cybersecurity firms
- 09Energy and solar
- 10HR, payroll and PEO
- 11Logistics and freight
- 12Manufacturing suppliers
- 13Professional services
- 14Recruitment agencies
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.