Office move or new site
A new registered address at Companies House, a moving announcement, or a planning application for a fit-out at a new address. A move needs new lines and connectivity.
Business telecoms sales that start when a prospect moves office
Your telecoms campaign reaches a prospect's MD, office manager and FD within 30 minutes of an office move being filed or announced.
The problem
Quotes that arrive after the move is planned
Most companies review phones and connectivity only at a few moments, such as a new site, growth or a new finance or operations lead. Miss that moment and the lines and handsets go into a new contract that won't come up again until it ends.
Reformat Agency picks up the move from a new registered address at Companies House, a moving announcement or a fit-out planning application. An agentic workflow, steps that run by themselves, launches the campaign while the plan for lines and phones is still open. For UK prospects the guide covers the copper switch-off.
About 350,000
business premises were still on the UK copper phone network in 2026, ahead of the 31 January 2027 switch-off
Openreach estimate, reported by ISPreview · 2026 ↗Alerts
The alerts we monitor for in this industry
An office move is the strongest alert for a telecoms provider, because a move needs new lines and connectivity and is usually planned weeks ahead.
New decision-maker
A new MD, FD, operations manager, office manager or IT lead, from LinkedIn or Companies House.
Relevant job advert
Receptionist, office manager, contact centre, customer service or IT roles, and any advert that mentions a new office.
Growth or funding
A funding announcement, an acquisition or a run of new roles, each adding users, lines and sites.
Post about a problem
A LinkedIn post about phones down, a broadband outage, missed calls, call quality or moving office.
Who we market for
Businesses we work with
- 1VoIP and cloud phone system providers
- 2SIP trunk and Teams calling providers
- 3Connectivity providers: fibre, leased lines and 5G
- 4Business mobile and unified communications resellers
Decision-makers
The decision-makers each campaign reaches
- 1MD or owner
- 2Office or operations manager
- 3FD, or the IT lead where there is one
Last page of every guide
Phone line and website records
- The copper switch-off date for UK phone lines, and what it means for the prospect's address
- Mail provider
- SSL certificate and its expiry date
- Each result labelled In place, Worth checking or Worth fixing
Built from public records only.
Guide topics
Examples of the guide in each campaign
- Copper switch-off checklist for your office
- Office move: the phones and connectivity plan, with a timeline
- Moving phones to Teams: what to expect
- Connectivity for a new site
- The full cost of a phone system per user, compared
Questions
Common questions in this industry
Telecoms is a price-led sale.
The campaign arrives while a company is planning a move, a new site or a run of new roles. The first conversation is about that plan and its timing.
Everyone's already been sold the switch-off.
The switch-off only shapes the guide. The alert is an office move, a new site or growth, and each of those needs new lines whatever happens with copper.
Our prospects are tied into contracts.
A new decision-maker, a move or growth is often when a company reviews its contract early. The campaign reaches the prospect at that point.
Other industries
More industries we market for
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.