Hiring wave
A run of roles advertised at one office, or roles advertised in a city where the prospect has no office yet.
Fit-out and office space campaigns for prospects outgrowing theirs
Your property or fit-out campaign reaches a prospect's MD, FD and operations lead within 30 minutes of a hiring wave at one office or in a new city.
The problem
Property firms hear of moves at the viewing
Companies move premises at a few predictable moments: they outgrow their space, shrink after a move to hybrid working, merge, open in a new city, or reach a lease event. Lease dates aren't public, so most property and fit-out firms hear about a move only when the prospect is already viewing. By then the property adviser and the fit-out contractor have often been chosen.
Reformat Agency monitors up to 100 prospects 24/7 for hiring waves, funding and mergers. An agentic workflow, steps that run by themselves, launches each campaign. For fit-out and furniture firms, the alert is a planning application or a new registered address after a move.
Alerts
The alerts we monitor for in this industry
A hiring wave is the strongest alert for property and fit-out firms, because headcount growing past the current space usually comes before a lease decision.
Growth or a move
Funding, an acquisition or merger, or a new market, from the prospect's news. A new registered address after the move is an alert for fit-out and furniture firms.
New decision-maker
A new CEO, MD, FD or operations director, since a new leader often reviews the workplace.
Workplace policy news
A return-to-office or hybrid working policy announced by the prospect.
Planning application
A planning application for a new use or a fit-out at a new address for the prospect, from the council planning portal.
Post about a problem
A LinkedIn post about outgrowing the office, a new office coming soon, hybrid working, or recruiting in a new city.
Who we market for
Businesses we work with
- 1Commercial property firms handling tenant representation, lettings and acquisitions
- 2Workplace consultants
- 3Office fit-out and design-and-build firms
- 4Office furniture suppliers
Decision-makers
The decision-makers each campaign reaches
- 1MD or CEO
- 2FD or finance lead
- 3Operations, office or facilities manager
Last page of every guide
Space and headcount
- The prospect's current address
- Open roles and their locations
- Headcount growth in the last 12 months
- A general guide to space per person, such as a typical range of square feet per desk, with no claim about the prospect's office
Built from public records only.
Guide topics
Examples of the guide in each campaign
- Outgrowing your office: stay, expand or move
- Planning an office move: a 6-month timeline
- Fit-out costs per square foot, explained
- Combining two offices after a merger
- Designing for hybrid working
Questions
Common questions in this industry
We can't see lease events.
Campaigns are timed to public alerts that point to a space need, such as hiring waves, funding and mergers.
Office moves are rare.
Between alerts, your newsletter and LinkedIn ads reach each prospect, so your firm is familiar when a move comes up.
Other industries
More industries we market for
Talk to us
The campaigns we would run for your prospects
Send us the companies you want to win. We show you the alerts at each one and the campaign we would launch.