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Paid advertising that brings in enquiries this month

We write and run Google, Meta, LinkedIn and YouTube ads aimed at the customers you serve, with tracking that shows which ads bring in enquiries.

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What you receive
  1. 01A short account review
  2. 02Ads ready for your approval
  3. 03Live ads
  4. 04Budget on the ads that work
Google AdsFacebookInstagramWhatsAppLinkedInYouTube

Examples by platform

Where the ads run

The written plan names the channels for your business and the budget for each.

Google search

Ads shown to people searching for what you sell, in the areas you serve.

The written plan names the channels for your business and why each one is included.

Example ads for different businesses. Report figures are illustrative.

Overview

Who paid advertising suits

Businesses that want ads aimed at the customers they serve, reported on the enquiries each ad brings in.

Paid advertising suits a business that needs enquiries soon and knows what a new customer is worth, so the cost of each enquiry can be judged. Google ads reach people searching for what you sell. Facebook, Instagram, LinkedIn and YouTube ads reach businesses and people who are not searching yet.

What you receive

  1. 01

    A short account review

    We look at your current ads, if you have any, and what each one costs per enquiry.

  2. 02

    Ads ready for your approval

    We set up the audience, the ads and the tracking that records each enquiry.

  3. 03

    Live ads

    The ads go live on the agreed date with the agreed budget.

  4. 04

    Budget on the ads that work

    We move budget to the ads that bring in enquiries and pause the rest.

Tell us what a new customer is worth to you and what you spend on ads now. The written plan sets the channels, the monthly ad budget, the enquiry target and our price.

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Our workflow for this service

A Google Ads campaign built and checked before launch

Our workflow on the left, and what the customer sees on the right, as each step completes. Sample data.

Through the month

Budget moved to the ads that bring in enquiries

We count the enquiries each campaign brings in and move the daily budget to the ones that meet the target. The total stays the same.

The account shows example figures.

Campaign collateral

Social and display ads, with the pages they lead to

Example campaigns for different businesses.

Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
Copperworks Plant HireFacebook ad, brochure, leaflet
Example Google search results and leaflet for Copperworks Plant Hire
Copperworks Plant HireGoogle results, leaflet
Example LinkedIn ad and email for xpandly on a laptop, with a printed campaign playbook
xpandlyLinkedIn ad, email, printed playbook

How it works

How the ads are run

  1. 01

    Account check

    We look at your current ads, if you have any, and what each one costs per enquiry.

  2. 02

    Set-up

    We set up the audience, the ads and the tracking that records each enquiry.

  3. 03

    Launch

    The ads go live on the agreed date with the agreed budget.

  4. 04

    Budget changes

    We move budget to the ads that bring in enquiries and pause the rest.

Also from Reformat Agency

Explore our other services

View all services
Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
For deciding where to spendMarketing strategyWe look at who buys from you, what they compare you on and where they look, then set out the channels and a budget for each in a written plan.
Example email on a laptop and printed seminar invitation for Crystalised IT
For more enquiriesLead generationSearch, Facebook, Instagram, LinkedIn and email campaigns aimed at the customers you want, with an agreed number of enquiries to aim for before anything goes live.
Example Google search results and brochure for Trade Used Cars
For customers who search firstContent and SEOService pages, area pages, guides and social posts written around what your customers search for and the questions they ask before they call.
Example web app, welcome screen and printed quick start guide for Tillerboard
For enquiries that slip throughMarketing automation and CRMLead scoring, follow-up emails and sales reports set up in HubSpot, Salesforce or Dynamics 365, so each enquiry is logged with a next step.
Example LinkedIn carousel, presentation folder and business card for Abacus IT
For owners who want to be knownPR and thought leadershipPress releases, bylined articles and speaking slots in the trade and local press your customers read.
Example website, mailer and swing tag for Vintage Collections Wales
For a new marketMarket researchMarket sizing, customer interviews and competitor analysis before you commit budget to a new area, price or service.

Start here

How many enquiries do you need each month?

Tell us what you sell, where your customers are and what you spend on ads now.

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