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Content and SEO that answer what your customers search for

We plan service pages, guides, articles and social posts around the questions your customers search for, write them, send them to you to check and publish them.

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What you receive
  1. 01A content plan
  2. 02A brief for each piece
  3. 03Approved content
  4. 04A monthly report
WordPressSearch ConsoleMailchimpInstagram

Examples by platform

What we write

Each piece is planned from search research and written for the customers you want.

Service pages

A page for each service you offer, written around the questions customers ask before they get in touch.

The written plan names the channels for your business and why each one is included.

Examples for different businesses. Names and figures in them are illustrative.

Overview

Who content and SEO suits

Businesses whose customers search and compare before they get in touch.

Content suits businesses whose customers search and compare before they get in touch, such as builders, accountants, clinics and specialist suppliers. Results build over months. A page written this month can bring in enquiries for years, but it takes time to appear in search. If you need enquiries this month, paid advertising can run alongside it while the content builds.

What you receive

  1. 01

    A content plan

    We find the questions your customers search for and the pages that appear for them today.

  2. 02

    A brief for each piece

    Each piece starts with a brief: the question, the reader and the search terms.

  3. 03

    Approved content

    We write the piece and send it to you to check. We make your changes.

  4. 04

    A monthly report

    We publish on your website and track the searches, visits and enquiries each page brings in.

Tell us about your services and customers. The written plan sets how many pieces we write each month, where they go and the price.

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Our workflow for this service

Posts and emails written from your own records

Our workflow on the left, and what the customer sees on the right, as each step completes. Sample data.

After it is published

Each piece sent out across your channels

Each guide goes on your website first, then out to LinkedIn and your email list, and we track how often it is found in Google search.

The panel shows an example guide and schedule.

Campaign collateral

Brochures, newsletters, emails and pages for different businesses

Example campaigns for different businesses.

Example Google search results and brochure for Trade Used Cars
Trade Used CarsGoogle results, brochure
Example Google Maps listing and printed mailer for Vintage Collections Wales
Vintage Collections WalesGoogle Business Profile, mailer
Example magazine spread, mobile site and bookmark for VETTDD
VETTDDMagazine, mobile site, bookmark

How it works

How the content is produced

  1. 01

    Research

    We find the questions your customers search for and the pages that appear for them today.

  2. 02

    Brief

    Each piece starts with a brief: the question, the reader and the search terms.

  3. 03

    Write and review

    We write the piece and send it to you to check. We make your changes.

  4. 04

    Publish and report

    We publish on your website and track the searches, visits and enquiries each page brings in.

Also from Reformat Agency

Explore our other services

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Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
For deciding where to spendMarketing strategyWe look at who buys from you, what they compare you on and where they look, then set out the channels and a budget for each in a written plan.
Example email on a laptop and printed seminar invitation for Crystalised IT
For more enquiriesLead generationSearch, Facebook, Instagram, LinkedIn and email campaigns aimed at the customers you want, with an agreed number of enquiries to aim for before anything goes live.
Example Google search results and leaflet for Copperworks Plant Hire
For enquiries this monthPaid advertisingGoogle, Facebook, Instagram, LinkedIn and YouTube ads, with call and form tracking tested before launch so the budget goes to the ads that bring in enquiries.
Example web app, welcome screen and printed quick start guide for Tillerboard
For enquiries that slip throughMarketing automation and CRMLead scoring, follow-up emails and sales reports set up in HubSpot, Salesforce or Dynamics 365, so each enquiry is logged with a next step.
Example LinkedIn carousel, presentation folder and business card for Abacus IT
For owners who want to be knownPR and thought leadershipPress releases, bylined articles and speaking slots in the trade and local press your customers read.
Example website, mailer and swing tag for Vintage Collections Wales
For a new marketMarket researchMarket sizing, customer interviews and competitor analysis before you commit budget to a new area, price or service.

Start here

What do your customers search for?

Tell us what you sell and where your customers are, and we'll suggest the first topics to write about.

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