Reformat AgencyTalk to us
Services

Marketing services for small businesses

Each service is planned and priced on its own. Start with the one that fits your next goal and add others as you go.

  1. For deciding where to spend

    Marketing strategy

    We look at who buys from you, what they compare you on and where they look, then set out the channels and a budget for each in a written plan.

    Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
  2. For more enquiries

    Lead generation

    Search, Facebook, Instagram, LinkedIn and email campaigns aimed at the customers you want, with an agreed number of enquiries to aim for before anything goes live.

    Example email on a laptop and printed seminar invitation for Crystalised IT
  3. For customers who search first

    Content and SEO

    Service pages, area pages, guides and social posts written around what your customers search for and the questions they ask before they call.

    Example Google search results and brochure for Trade Used Cars
  4. For enquiries this month

    Paid advertising

    Google, Facebook, Instagram, LinkedIn and YouTube ads, with call and form tracking tested before launch so the budget goes to the ads that bring in enquiries.

    Example Google search results and leaflet for Copperworks Plant Hire
  5. For enquiries that slip through

    Marketing automation and CRM

    Lead scoring, follow-up emails and sales reports set up in HubSpot, Salesforce or Dynamics 365, so each enquiry is logged with a next step.

    Example web app, welcome screen and printed quick start guide for Tillerboard
  6. For owners who want to be known

    PR and thought leadership

    Press releases, bylined articles and speaking slots in the trade and local press your customers read.

    Example magazine spread, mobile site and bookmark for VETTDD
  7. For a new market

    Market research

    Market sizing, customer interviews and competitor analysis before you commit budget to a new area, price or service.

    Example LinkedIn ad and email for xpandly on a laptop, with a printed campaign playbook

Reporting

How results are reported

Enquiries and sales by channel, taken from HubSpot, Salesforce or Dynamics 365 and set against the agreed target.

The report shows example figures.

With each service

Agreed before work starts

Whether you take one service or several, these are part of it.

  1. 01

    A written plan

    The customers, channels, targets, term and price, agreed before work starts.

  2. 02

    Your approval before launch

    You approve the messages, the audience and the launch date before anything goes live.

  3. 03

    Your CRM kept up to date

    Each enquiry is logged in HubSpot, Salesforce or Dynamics 365 with its history.

Start here

Not sure which service fits?

Tell us what your marketing needs to bring in over the next quarter. We'll suggest where to start and put it in a written plan.

Talk to us Read our questions and answers