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Market research before you commit budget to a new market

We size the market, interview customers and map your competitors, then report what we found before you commit budget to a new area, price or service.

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What you receive
  1. 01Agreed research questions
  2. 02A fact base
  3. 03Interview notes
  4. 04A written report
Google AnalyticsSearch ConsoleGoogle Drive

Examples by platform

What the research covers

The written plan sets the questions the research answers.

Market size

How many potential customers there are in the area or sector, and what they spend.

The written plan names the channels for your business and why each one is included.

Examples for different businesses. Names and figures in them are illustrative.

Overview

Who market research suits

Businesses choosing a new area, price or service, who want market sizing, customer interviews and competitor analysis first.

Research suits a business deciding whether to open in a new area, launch a new service or change its prices. It also suits a business whose marketing is not bringing in the customers it expected, where the reason is not yet clear.

What you receive

  1. 01

    Agreed research questions

    We agree the questions the research has to answer.

  2. 02

    A fact base

    We gather market data, competitor information and your own figures.

  3. 03

    Interview notes

    We speak to customers and prospects.

  4. 04

    A written report

    We present the findings and what we would do next.

Tell us the decision you are facing. The written plan sets the questions, the method, the timing and the price.

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Our workflow for this service

A campaign set up from what the research found

Our workflow on the left, and what the customer sees on the right, as each step completes. Sample data.

Campaign collateral

Campaigns shaped by what the research found

Example campaigns for different businesses.

Example LinkedIn ad and email for xpandly on a laptop, with a printed campaign playbook
xpandlyLinkedIn ad, email, printed playbook
Example web app, welcome screen and printed quick start guide for Tillerboard
TillerboardWeb app, welcome screen, quick start guide
Example website, mailer and swing tag for Vintage Collections Wales
Vintage Collections WalesWebsite, mailer, swing tag

How it works

How the research runs

  1. 01

    Questions

    We agree the questions the research has to answer.

  2. 02

    Desk research

    We gather market data, competitor information and your own figures.

  3. 03

    Interviews

    We speak to customers and prospects.

  4. 04

    Report

    We present the findings and what we would do next.

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Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
For deciding where to spendMarketing strategyWe look at who buys from you, what they compare you on and where they look, then set out the channels and a budget for each in a written plan.
Example email on a laptop and printed seminar invitation for Crystalised IT
For more enquiriesLead generationSearch, Facebook, Instagram, LinkedIn and email campaigns aimed at the customers you want, with an agreed number of enquiries to aim for before anything goes live.
Example Google search results and brochure for Trade Used Cars
For customers who search firstContent and SEOService pages, area pages, guides and social posts written around what your customers search for and the questions they ask before they call.
Example Google search results and leaflet for Copperworks Plant Hire
For enquiries this monthPaid advertisingGoogle, Facebook, Instagram, LinkedIn and YouTube ads, with call and form tracking tested before launch so the budget goes to the ads that bring in enquiries.
Example web app, welcome screen and printed quick start guide for Tillerboard
For enquiries that slip throughMarketing automation and CRMLead scoring, follow-up emails and sales reports set up in HubSpot, Salesforce or Dynamics 365, so each enquiry is logged with a next step.
Example LinkedIn carousel, presentation folder and business card for Abacus IT
For owners who want to be knownPR and thought leadershipPress releases, bylined articles and speaking slots in the trade and local press your customers read.

Start here

What decision are you facing?

Tell us about the market, the service or the price you are considering.

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