A written marketing plan before you spend on campaigns
We work out which customers to target, what to say to each of them and which channels reach them, then write it up as a plan with a budget for each channel.
- 01Notes on your customers
- 02A summary of what we found
- 03A written plan
- 04An agreed plan and budget
Google Analytics
HubSpot
Google DriveExamples by platform
What the plan covers
Each part is written for your business and agreed with you before budget is spent.
Customers
Who buys from you today, who you want more of, and what each group needs to hear before they get in touch.
The written plan names the channels for your business and why each one is included.
Examples for different businesses. Names and figures in them are illustrative.
Overview
Who a marketing plan suits
Owners who need a written plan before they spend: who to target, what to say and which channels reach those customers.
A plan suits owners who spend on marketing without knowing which parts bring in work, or who are about to spend for the first time. It also suits businesses opening in a new area or launching a new service, where the customers and the message are not yet settled. The plan becomes the brief for the campaigns that follow, whether we run them or your own team does.
What you receive
- 01
Notes on your customers
A meeting about your business, your customers and what your marketing brings in today.
- 02
A summary of what we found
We look at your enquiries, your website figures and the businesses you compete with.
- 03
A written plan
We write the plan: customers, message, channels, budget and targets.
- 04
An agreed plan and budget
We go through the plan with you and agree any changes.
Tell us about your customers and your current marketing. We confirm in writing what the plan covers, when you get it and the price.
Talk to usOur workflow for this service
How a plan becomes a live campaign
Our workflow on the left, and what the customer sees on the right, as each step completes. Sample data.
Campaign collateral
Campaigns planned across print and digital
Example campaigns for different businesses.
How it works
How the plan is written
- 01
Discovery meeting
A meeting about your business, your customers and what your marketing brings in today.
- 02
Research
We look at your enquiries, your website figures and the businesses you compete with.
- 03
The plan
We write the plan: customers, message, channels, budget and targets.
- 04
Walk-through
We go through the plan with you and agree any changes.
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Explore our other services
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Where should your marketing budget go?
Tell us what you sell, who buys it and what you spend on marketing now.