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Lead generation campaigns that bring in enquiries

We run search, social, WhatsApp and email campaigns aimed at the customers you want, and send each enquiry to you with its details and where it came from.

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What you receive
  1. 01Notes on your customers
  2. 02A written plan
  3. 03Approved ads and messages
  4. 04Enquiries and a monthly report
Google AdsFacebookInstagramLinkedInWhatsAppHubSpot

Examples by platform

Where the campaign runs

Each channel carries the same offer and reports into the same figures.

Search ads

Google ads shown to people searching for what you sell, in the areas you serve.

The written plan names the channels for your business and why each one is included.

Examples for different businesses. Names and figures in them are illustrative.

Overview

Who lead generation suits

Businesses with a clear customer and someone ready to answer the enquiries the campaigns produce.

Lead generation suits a business that knows who its customers are and has someone ready to answer the enquiries the campaigns bring in. It works for businesses that sell to consumers and to other businesses, such as a kitchen fitter, an accountancy practice or a cleaning company. If you are still deciding who to target, start with marketing strategy. The plan it produces becomes the brief for the first campaign.

What you receive

  1. 01

    Notes on your customers

    Who your customers are, what a good enquiry looks like and what your marketing brings in now.

  2. 02

    A written plan

    Channels, enquiry target, what counts as a qualified enquiry, term and price.

  3. 03

    Approved ads and messages

    We set up the audience, the offer and the ads. You approve them.

  4. 04

    Enquiries and a monthly report

    We answer replies and follow up enquiries, and report them by channel each month.

Tell us who your customers are and what your campaigns bring in now. The written plan sets the channels and the number of enquiries we aim for before anything goes live.

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Our workflow for this service

Outreach to the businesses you want to reach

Our workflow on the left, and what the customer sees on the right, as each step completes. Sample data.

After the enquiry

Each enquiry followed up in your CRM

An automation runs at each stage: a follow-up email for a qualified enquiry, a calendar booking for a meeting, a welcome email when the work is won.

The pipeline shows example enquiries and values.

Campaign collateral

Direct mail, emails and landing pages that ask for the enquiry

Example campaigns for different businesses.

Example email on a laptop and printed seminar invitation for Crystalised IT
Crystalised ITEmail, seminar invitation
Example WhatsApp chat, Facebook ad and leaflet for Sparkles Cleaning Services
Sparkles Cleaning ServicesWhatsApp, Facebook ad, leaflet
Example website, mailer and swing tag for Vintage Collections Wales
Vintage Collections WalesWebsite, mailer, swing tag

How it works

How a campaign runs

  1. 01

    First call

    Who your customers are, what a good enquiry looks like and what your marketing brings in now.

  2. 02

    Written plan

    Channels, enquiry target, what counts as a qualified enquiry, term and price.

  3. 03

    Before launch

    We set up the audience, the offer and the ads. You approve them.

  4. 04

    Running the campaign

    We answer replies and follow up enquiries, and report them by channel each month.

Also from Reformat Agency

Explore our other services

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Example Facebook ad, folded brochure and leaflet for Copperworks Plant Hire
For deciding where to spendMarketing strategyWe look at who buys from you, what they compare you on and where they look, then set out the channels and a budget for each in a written plan.
Example Google search results and brochure for Trade Used Cars
For customers who search firstContent and SEOService pages, area pages, guides and social posts written around what your customers search for and the questions they ask before they call.
Example Google search results and leaflet for Copperworks Plant Hire
For enquiries this monthPaid advertisingGoogle, Facebook, Instagram, LinkedIn and YouTube ads, with call and form tracking tested before launch so the budget goes to the ads that bring in enquiries.
Example web app, welcome screen and printed quick start guide for Tillerboard
For enquiries that slip throughMarketing automation and CRMLead scoring, follow-up emails and sales reports set up in HubSpot, Salesforce or Dynamics 365, so each enquiry is logged with a next step.
Example LinkedIn carousel, presentation folder and business card for Abacus IT
For owners who want to be knownPR and thought leadershipPress releases, bylined articles and speaking slots in the trade and local press your customers read.
Example website, mailer and swing tag for Vintage Collections Wales
For a new marketMarket researchMarket sizing, customer interviews and competitor analysis before you commit budget to a new area, price or service.

Start here

Which customers do you want more of?

Tell us what you sell, where your customers are and what your current campaigns bring in. We reply within one working day with a suggested first campaign.

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